Alison Testroete | Entrepreneur, Athlete & Writer

What would you do if you knew you could


I'm Alison

Whether you know me as a cyclist, found me through the beautiful world of sport, share a kinship with Italy, or discovered one of my sites online, I’m so glad you’re here.

My work and everything you’ll find on this site is dedicated to helping you make relentless, magical ideas happen.

Your success matters to me.

“Athlete to Enterprise is the perfect “how to” for athletes interested in leveraging their skills, knowledge and love of sport into a meaningful career. The course provides clear step-by-step modules that helped me think through what I was trying to build and how to be successful at creating a profitable and rewarding business.”

Malindi Elmore

Malindi Elmore

2 x Olympian, Runner, Coach & Mom

"Alison was my first cycling coach when I turned professional and has continued to guide, encourage, and challenge me throughout my career. In 2021, I achieved one of my top goals of earning the title Olympian, which is an accomplishment attributed to my positive beginnings in the sport. Surround yourself with amazing people, like Alison, and some of their greatness will rub off on you, too."

Alison Jackson

Alison Jackson

Professional Cyclist & Olympian

Lucca Cycling Club

Based in Lucca, Italy, my team and I curate one-of-a-kind cycling experiences. Just for the fun of it.

How to Dream Big and Succeed

Even if it seems ludicrous and people doubt you can do it.